Some people who are used to living with slow internet connections may well forgive a slow loading website, as they are unsure whether it is their connection or the site itself. For the other internet users who have the latest technology keeping them connected, whether it is fibre-optic broadband or 4G, the importance of a site loading quickly is massive.
If you are unclear as to how important the loading time of a site is, consider this:
· It is estimated that the average smartphone user will only wait three seconds for a page to load
· Page speed and load times are one of the most important ranking factors for Google and other search engines
· As many as 75% of internet users will never return to a site if it does not load in 4-5 seconds
Think about that last one for 4-5 seconds yourself. Never return to a site. That means you have one chance to hook your browser, and if you don’t, that’s it; gone. If that happens, you have to then deal with the double whammy of essentially turning visitors away at the door while search engines relegate you to the pages that no one ever looks at.
We’re sure you have it by now – the speed of your website is important.
What should you do to speed yours up if it isn’t doing the job?
Is your server suitable for the traffic you attract on a daily basis? Whether you use shared hosting, VPS hosting, or dedicated hosting, your server is likely to be the place where you can make the biggest difference quickly.
If it is your server letting you down, speak to your hosting company and see what they can do in terms of an upgrade or a service improvement. If it is the company themselves that is causing you problems, then look to deal with someone else. Even if you have time left on your agreement, the additional money you will spend on a new hosting deal will be nothing compared to what you could lose by continuing to tolerate a sub-standard service.
Review Your Content
If your server cannot cope, it might not be because it isn’t good enough or your hosting company are stringing you along. Sometimes it can be that you’re just putting too much big content on there and it is slowing it down.
Whatever server you have, consider how many videos, photos, and sound files you have on your site, and ask yourself if they are the cause of the problem. To speed up your site, use them more sparingly, or look to compress them prior to uploading.
Remember our first point from earlier about smartphone users. That is your cue to go for simple, mobile friendly web designs. You don’t even have to pay for a mobile website, as design trends are moving towards simplicity. Complex, ‘bells and whistles’ designs are a thing of the past. Clean, simple, and quick to load is the way forward, and will attract many more visitors to your site.
This article is written by Jaguar PC, providers of the best VPS hosting service since 1998, with 24/7 professional support and 100% network and uptime.